ARDINAL STRATEGY GROUP

What is a Go-to-Market Strategy & Plan? A Go-to-Market (GTM) Strategy is a comprehensive, action-oriented plan that details how a company will successfully bring a new product, service, or solution to a specific market to achieve a desired competitive advantage and profit level with sustainable growth. It is far more detailed than a simple marketing or sales plan. Think of it this way: A Marketing Plan tells you what message to use and where to advertise. A Sales Plan

For small and regional banks, 2026 will not be defined by incremental digital change, but by a competitive necessity to achieve Zero-Friction operations.

For growing small and medium size businesses, the choice between cash accounting and accrual accounting is fundamental, defining how they measures profitability and manages annual tax liability.

Focus: Cost Optimization, Supply Chain Resilience, Facility Efficiency Background: A Manufacturer Caught Between Tariffs and Inflation By mid-year, a well-known regional manufacturer and commercial building operator found itself squeezed from all sides, but especially in its manufacturing business. Tariffs inflated import costs. Freight rates doubled. Vendor contracts, signed in better times, were locking in inefficiencies that no one had bothered to revisit. The bottom lin

When small business owners see headlines like “70–80% of global businesses have implemented AI in 2025” , the natural instinct is to jump...

On Sunday, the Federal Deposit Insurance Corporation sold First Republic Bank to JPMorgan Chase in a quick sale to prevent the bank from...

The collapse of SVB, the 16th largest bank in the U.S. with over $209 billion in assets and $174 billion in deposits for startups and VC...

Since last week Wednesday, the financial industry and global markets have seen the effects of the recent collapse of Silicon Valley Bank....