Question 1

What types of companies does Ardinal Strategy Group work with?

Accepted Answer

We primarily work with lower middle-market businesses (typically $5M-$100M in revenue) across retail, e-commerce, healthcare, SaaS, professional services, and consumer products. Our clients are usually at inflection points, scaling operations, preparing for exit or investment, entering new markets, or modernizing technology and processes. Most clients have 20-100 employees and have outgrown startup mode but don't yet have (or need) a full C-suite. They need strategic execution critical areas.

Question 2

When should a company engage Ardinal Strategy Group?

Accepted Answer

Companies typically engage us when facing strategic challenges that require senior-level expertise but don't justify hiring multiple full-time executives. Common triggers include: preparing for exit or investment, rapid growth creating operational strain, market expansion or product launches, digital transformation needs, M&A activity, and leadership capacity constraints - CEO/CFO stretched thin, need strategic support without full-time hires.

Question 3

How is Ardinal Strategy Group different from traditional consulting firms?

Accepted Answer

Principal-led execution: Every engagement is personally led by our founder and managing consultant. You work directly with senior expertise from strategy through implementation, no handoffs. 
Hands-on implementation: We don't just deliver recommendations, we execute alongside your team, build systems, implement solutions, and transfer knowledge so improvements are sustainable.
Lower middle-market focus: We understand the unique challenges of businesses between startup and enterprise scale. We've worked with companies representing $250M+ in combined market value.
Flexible engagement models: From focused strategic work (financial modeling, strategy development) to comprehensive implementation support (managing initiatives, optimizing operations).
Results-driven: We measure success by tangible outcomes: increased revenue, improved margins, successful exits, operational efficiency gains.

Question 4

Do you focus on strategy or execution?

Accepted Answer

Both. We develop strategies grounded in market reality and your operational capabilities, then support implementation through hands-on execution.

For example: We don't just recommend "optimize your e-commerce platform"—we rebuild it, implement improvements, track conversion rates, and ensure your team can maintain it. Clients typically see 30%+ conversion improvements.

Question 5

What outcomes can clients expect from working with ASG?

Accepted Answer

Tangible, measurable results such as:

- Organic traffic increased 3x through SEO/GEO/AEO optimization
- Go-to-market strategies opening new revenue channels
- CRM implementations improving sales and process efficiency
- Complex transformation/project management initiatives completed on time and on budget
- Due diligence readiness that accelerates deal timelines
- Process improvements reducing costs 20%+

Question 6

Are you a good fit for small or mid-sized businesses?

Accepted Answer

We work best with businesses that have outgrown startup mode, typically generating $5M+ in revenue with 20+ employees. If you're at the stage where strategic decisions have significant impact, but you don't yet have (or need) a full C-suite, we're likely a good fit.

Question 7

What if we need capabilities beyond your core expertise?

Accepted Answer

When specialized expertise is needed, technical development, design, specific domain knowledge, or additional capacity for large implementations, Andre brings in trusted partners from his network.
You maintain one consistent point of contact and strategic leadership while accessing specialized capabilities as needed. This gives you flexibility to scale support up or down without sacrificing continuity.

For example: For a major e-commerce platform migration, Andre leads strategy and project management while bringing in a technical development partner for implementation, but you work with Andre throughout.

Question 8

How do I know if we're a good fit?

Accepted Answer

The best way is a conversation with our founder. Book a 30-minute consultation where we'll discuss your situation, challenges, and objectives.
You'll get:
 • Clarity on your strategic options (whether that involves working with us or not)
 • Honest assessment of whether Ardinal Strategy Group is the right fit
 • Understanding of potential approach, timeline, and investment

Question 9

Do you work remotely or on-site?

Accepted Answer

Most strategic work is conducted remotely via video calls, collaborative tools, and regular check-ins. This works well for strategy development, advisory support, and ongoing project management. While we serve clients across the US, we are based in Atlanta with current capacity to only work hybrid/on-site locally.

Question 10

How long do engagements typically last?

Accepted Answer

Engagement timelines vary but we have led projects as short as 4 weeks and has long as 2 years.  Some clients engage us for focused projects, others for ongoing strategic support over multiple  weeks. We're flexible and adjust based on your needs, budget, and timeline. Additionally, knowledge transfer is built into every engagement.

ARDINAL STRATEGY GROUP

About Ardinal Strategy Group

Company Leadership

Founder & Managing Consultant

Andre Inverdale

Key Solutions

GROWTH STRATEGY &
DUE DILIGENCE

Whether you're scaling or preparing for exit, we provide the strategic foundation you need. From market expansion planning to due diligence readiness, we ensure your growth is both profitable and positions you for maximum optionality.

E-COMMERCE & GEO MANAGEMENT

Transform underperforming digital storefronts into revenue engines. We optimize platforms, enhance user experience, and streamline operations. Clients typically see 30%+ improvements in conversion rates and significant increases in organic traffic.

GO-TO-MARKET
STRATEGY & EXECUTION

Launch new products, enter new markets, or pivot your business model with confidence. We don't just create strategy decks, we execute alongside you, from positioning and pricing to channel strategy and launch execution.

CRM IMPLEMENTATION

Stop losing leads and revenue to disconnected systems. We implement and optimize CRM solutions that actually get used, improving sales efficiency, customer retention, and giving you the visibility you need to make data-driven decisions

DIGITAL MARKETING & AUTOMATION

From SEO and content strategy to marketing automation and paid acquisition, we build integrated digital marketing systems that generate predictable, scalable growth across channels.

FINANCIAL MODELING & INVESTMENT READINESS

Prepare for investment or exit with financial models that tell your story and withstand scrutiny. We build projections, scenario analyses, and investor-ready materials that demonstrate your path to profitability and position you for favorable terms.

PRODUCT DEVELOPMENT

Take products from concept to market with confidence. We guide you through discovery, roadmap development, and launch execution, ensuring you're building what customers actually want and bringing it to market efficiently.

PROJECT MANAGEMENT/PMO

Leading a major transformation but lack internal project management resources? We bring structure to complexity, managing timelines, stakeholders, and deliverables so your strategic initiatives drive real business impact.

Key Industries Served

Our Impact

Trusted by Industry Leaders