ARDINAL STRATEGY GROUP

What is a Go-to-Market Strategy & Plan? A Go-to-Market (GTM) Strategy is a comprehensive, action-oriented plan that details how a company will successfully bring a new product, service, or solution to a specific market to achieve a desired competitive advantage and profit level with sustainable growth. It is far more detailed than a simple marketing or sales plan. Think of it this way: A Marketing Plan tells you what message to use and where to advertise. A Sales Plan

For small and regional banks, 2026 will not be defined by incremental digital change, but by a competitive necessity to achieve Zero-Friction operations.

A healthcare startup partners with health agencies to conduct visits for homebound patients through a network of traveling practitioners. To best manage all processes and documentations, it relied heavily on email and basic spreadsheets that overtime hindered patient intake and administrative tasks.

For growing small and medium size businesses, the choice between cash accounting and accrual accounting is fundamental, defining how they measures profitability and manages annual tax liability.

Focus: Cost Optimization, Supply Chain Resilience, Facility Efficiency Background: A Manufacturer Caught Between Tariffs and Inflation By mid-year, a well-known regional manufacturer and commercial building operator found itself squeezed from all sides, but especially in its manufacturing business. Tariffs inflated import costs. Freight rates doubled. Vendor contracts, signed in better times, were locking in inefficiencies that no one had bothered to revisit. The bottom lin

Improving EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is a top priority for many small business owners—but it doesn’t have to involve painful cost-cutting or staff reductions.

When small business owners see headlines like “70–80% of global businesses have implemented AI in 2025” , the natural instinct is to jump...

In today’s global economy, small to medium-sized businesses (SMBs) across the U.S. are feeling the impact of increasing tariffs more than...

The CPG Industry has witnessed accelerated growth over the last 4-5 years, thanks to changes in the general consumption of products.

The world has become increasingly polarized with tensions between major powers like the U.S. and China, the effects of the Russia-Ukraine...

Project Management platforms have been around for over 10 years in various forms. They are an integral mechanism for many businesses to...

As the global economy traverse uncertainty, macroeconomic pressures, and a wave of bank failures that cast major doubt on the...