ARDINAL STRATEGY GROUP

Discover how to increase business value across SaaS, E-commerce, and Service industries. 5 operational fixes to optimize your exit strategy and maximize your multiple.

What is a Go-to-Market Strategy & Plan? A Go-to-Market (GTM) Strategy is a comprehensive, action-oriented plan that details how a company will successfully bring a new product, service, or solution to a specific market to achieve a desired competitive advantage and profit level with sustainable growth. It is far more detailed than a simple marketing or sales plan. Think of it this way: A Marketing Plan tells you what message to use and where to advertise. A Sales Plan

For growing small and medium size businesses, the choice between cash accounting and accrual accounting is fundamental, defining how they measures profitability and manages annual tax liability.

Improving EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is a top priority for many small business owners—but it doesn’t have to involve painful cost-cutting or staff reductions.

When small business owners see headlines like “70–80% of global businesses have implemented AI in 2025” , the natural instinct is to jump...

The CPG Industry has witnessed accelerated growth over the last 4-5 years, thanks to changes in the general consumption of products.