ARDINAL STRATEGY GROUP

What is a Go-to-Market Strategy & Plan? A Go-to-Market (GTM) Strategy is a comprehensive, action-oriented plan that details how a company will successfully bring a new product, service, or solution to a specific market to achieve a desired competitive advantage and profit level with sustainable growth. It is far more detailed than a simple marketing or sales plan. Think of it this way: A Marketing Plan tells you what message to use and where to advertise. A Sales Plan

For small and regional banks, 2026 will not be defined by incremental digital change, but by a competitive necessity to achieve Zero-Friction operations.

A healthcare startup partners with health agencies to conduct visits for homebound patients through a network of traveling practitioners. To best manage all processes and documentations, it relied heavily on email and basic spreadsheets that overtime hindered patient intake and administrative tasks.

When small business owners see headlines like “70–80% of global businesses have implemented AI in 2025” , the natural instinct is to jump...

Artificial Intelligence (A.I.) has been the hot topic since the year started with the popularization of OpenAI's ChatGPT-3. Chat-GPT3 is...