Business Strategy
Business Development & Marketing Strategy for an Industrial E-commerce retailer
Overview
Our client, an ex-management consultant, with a keen interest in the e-commerce space, sought out our expertise to scale a reputable venture within the industrial space focused on the resale of outdoor gas and electric heaters. With a vision to deliver a seamless shopping experience to customers across 48 U.S. states, with no in-house inventory management, we spearheaded their launch with supplemental strategies that will deliver quality product offerings, industry standard UX experience, quality customer service, ad strategy, and SEO performance. To bring this vision to life, our team conducted a comprehensive assessment across 3 key strategic areas:
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Market Analysis
Conduct a comprehensive analysis of the U.S. residential and commercial patio heaters market. Strong focus and in-depth research conducted on key competitors, pricing strategy, vendors, and current supply chain environment.
Shopify & SEO Development
Leverage Shopify to build a robust e-commerce channel with high quality UX/UI experience, branding, SEO integration with a customizable framework for future implementations.
Google Ads Implementation
Develop and structure Google Ads campaigns to effectively reach the desired target audience that maximizes ROAS, securing up to 3% sales conversions, and improve ranking across all search engines.
